Content Builder · beta

One offer needs a page, an email and a text. Describe it once and edit the drafts.

The webinar is Thursday. It needs a sign-up page, an invite email and a reminder text, and all three have to say the same date. Tell Smooth Operator about it once, and it drafts each one for you to edit and publish.

Watch it do the work
The Content Builder dashboard: ten pieces of content, seven published, and recent landing pages, forms and an email template.
Pages, forms and templates in one place, with what’s live and what’s still a draft.

Describe the offer. Edit the drafts.

It drafts landing pages, forms, emails and texts from a sentence or two. Nothing is saved or published until you do it.

◍ Smooth Operator

Build it once. Use it everywhere the offer goes.

Campaigns: the email you drafted goes out to the audience you choose, on the dates you set.
Campaigns: the email you drafted goes out to the audience you choose, on the dates you set. - Mobile

Every piece of the offer, in one place.

Landing pages, forms, email templates, text-message templates, and the emails that go out with documents to sign.

Edit by moving blocks.

Pages are built from blocks you rearrange and rewrite. Change a headline, swap a photo or add a form without waiting on a developer.

Start from a template.

Copy a ready-made page, form or email and make it yours, instead of starting from an empty screen.

Forms keep what people send.

Every submission is kept with the form it came from. Read them in the dashboard or export them to a spreadsheet.

See what’s working.

Each page and form shows its own numbers, and the dashboard shows what’s published and what’s still a draft.

Drafts stay drafts.

Smooth Operator’s drafts aren’t saved until you open them and save. Publishing is always a person’s click.

The product photos are done. The page still isn’t.

A small-business owner photographing printed products laid out on a worktable

You know what you sell. Writing it three ways is the slow part.

The page wants a headline and a form. The email wants a subject line people open. The text has to fit in one message. Each one is a blank screen, and they drift apart the moment one changes.

Describe the offer once. Smooth Operator drafts every piece from the same facts, so you spend the time on the words that matter, not on starting over.

“Smoo built our entire website and had it live in days. The drag-and-drop editor makes it easy to update content ourselves without needing a developer every time.”

Thomas Carter, Founder at Connected Consulting

< 1 weekTo Go Live

It owns the execution. You own the constraints.

Every tool has an off switch.

Org admins choose exactly what it may touch — turn off email sending and it can never send mail, for anyone.

It asks before it acts.

Outbound email, CRM writes, anything consequential — it drafts, you approve, edit, or decline. Nothing happens without your say.

Your team is one tap away.

Complex or sensitive conversations hand off to a person with the full history attached — escalation is a feature, not a failure.

Everything is on the record.

Every action it takes lands in the audit log with who, what, and when — review it any time.

Never sold, never trained on.You approve every send.Switch any tool off, any time.

Smooth Operator — allowed tools

Org admin · applies to every conversation

◍ Smooth Operator
  • Answer from the knowledge base

  • Update CRM contacts & deals

    Requires your approval before it runs

  • Send email

    Requires your approval before it runs

  • Publish to social

    Requires your approval before it runs

Activity log

Drafted follow-up to Aisha Patel · waiting on your approval · 2m ago

Escalated billing question to Sam · full history attached · 1h ago

Fair questions

The questions people ask first. Straight answers.

Does Smooth Operator publish anything?

No. It drafts a page, form, email or text from your description and hands it to you. Nothing is saved or published until you open the draft in Content Builder and do it yourself.

Where do form submissions go?

Each form keeps its own submissions. Read them in the dashboard or export them as a CSV.

Do I need a designer or a developer?

No. Start from a template or a draft, then move blocks around, change the words and swap the photos yourself.

Is Content Builder ready for my business?

Content Builder is in beta and on sale as an add-on, with room for 50 pieces of content and 5,000 form submissions. We watch every beta account closely.

Will this replace my team?

No. It writes the first draft of each piece so nobody starts from a blank page. Your people still decide what the offer is, how it sounds and when it goes live.

How is this different from asking ChatGPT to write a landing page?

ChatGPT helps you think. Smooth Operator does the work inside your business: its drafts land in your Content Builder, in your blocks and forms, ready to edit and publish.