Your team is buried in busywork. Put AI on it.
Meet Smooth Operator — the AI teammate inside Smoo. Talk to it like a person; it does the work, and nothing important happens without your say.
◍ Inside every screen
Hand it the work. Watch it get done.
Give it a business card, a spreadsheet, or a question — the CRM updates itself and it asks before anything important. These are replays of real flows.
What you hand it
One teammate. Every kind of busywork.
The same operator, the same memory, the same guardrails — pointed at whatever is eating your team's day.
It also builds your website, books your appointments, and watches your systems — see everything you can hand it
You stay in charge
You set the guardrails. It runs inside them.
It owns the execution — you own the constraints. Every control below is a real setting in your org, not a promise.
Every tool has an off switch.
Org admins choose exactly what it may touch — turn off email sending and it can never send mail, for anyone.
It asks before it acts.
Outbound email, CRM writes, anything consequential — it drafts, you approve, edit, or decline. Nothing happens without your say.
Your team is one tap away.
Complex or sensitive conversations hand off to a person with the full history attached — escalation is a feature, not a failure.
Everything is on the record.
Every action it takes lands in the audit log with who, what, and when — review it any time.
Smooth Operator — allowed tools
Org admin · applies to every conversation
Answer from the knowledge base
Update CRM contacts & deals
Requires your approval before it runs
Send email
Requires your approval before it runs
Publish to social
Requires your approval before it runs
Activity log
Drafted follow-up to Aisha Patel · waiting on your approval · 2m ago
Escalated billing question to Sam · full history attached · 1h ago
On your website too
Your customers can talk to it too. Right on your site.
The same operator, deployed on your website as a chat widget — answering from your knowledge base and escalating to your team when a person should take over. This is the real widget, running live.
What Our Customers Say
Trusted by businesses that move fast
From 2-person startups to 200-person operations, teams use Smoo AI to automate support, close deals faster, and run their business on one platform.
“Smoo AI built our website, set up the AI agent, and had everything live in under a week. The AI handles prospect questions about our automation services and books discovery calls automatically. It frees me up to focus on strategy instead of answering the same intro questions.”
Thomas Carter
Founder, Connected Consulting
“Having an AI agent that actually understands my insurance products made all the difference. Customers ask about coverage options, filing claims, or getting quotes — and the AI gives accurate answers pulled from my knowledge base. It's like having a 24/7 front desk.”
Daniel French
Owner, French Financial
“The team at Smoo took the time to understand our mission and built a site that actually represents what we do. The AI agent handles parent inquiries about our advocacy services, explains our process, and connects families to the right resources — even outside business hours.”
Carissa Rice
Founder, Meet Me Where I Am
Already speaks the tools you use every day
30+ connectors, one operator — see all integrations
Built in the open — smooth, the operator engine, is MIT-licensed. Run it yourself · Developer hub
Fair questions
Asked by every owner we talk to.
The honest answers, including to the uncomfortable one.
How is this different from ChatGPT?+
ChatGPT helps you think. Smooth Operator does the work — inside your business. It's wired into your CRM, your inbox, your knowledge base, and your numbers, so when you ask it to follow up with a cooling deal, it drafts the note, waits for your approval, and sends it. You can use both — it even meets you inside Claude Desktop.
Will this replace my team?+
No — and it's built so it can't quietly try. Every consequential action waits for a person to approve, edit, or decline. Org admins choose exactly which tools it may use, and hard conversations hand off to your team with full context. It clears the busywork so your people spend their day on judgment, relationships, and the cases that need a human.
What can it actually touch?+
Only what you allow. Every tool — answering from the knowledge base, updating the CRM, sending email, publishing to social — has an org-level switch, and the sensitive ones also require per-action approval. Turn a tool off and it is off for every conversation, everywhere.
Where does my data go?+
It stays yours. Your knowledge base, conversations, and CRM live in your org; your data is never sold and never used to train anyone else’s models. Every action the operator takes is written to an audit log you can review.
How fast can we be live?+
Most teams are live in days. Start the free trial, connect your tools, and our team helps configure everything — knowledge base, agents, guardrails — so the operator shows up already knowing your business.
Self-serve
Put AI on it today
Start a free trial today — card required, cancel anytime. Every plan includes Smooth Operator, your AI teammate.
Smoo CRM
Your pipeline, contacts, and booking — with an AI teammate built in.
14-day free trial
- Smooth Operator included
- Booking included
- 500 conversations/mo · 7¢ overage
- 3 agents · 10k contacts
- Voice mode included · 300 min/mo
CRM + Support
Everything in CRM, plus a support queue with SLAs — one AI core across both.
14-day free trial · saves ~22% vs separate
- Everything in Smoo CRM
- Support queue, SLAs & macros
- Smooth Operator included
- 2,500 conversations/mo · 5¢ overage
- Voice mode included · 300 min/mo
Build your own
Start with a CRM tier, then bolt on what you need.
CRM tier
Free trial · Card required, cancel anytime · No setup fees
Need Enterprise or a custom rollout? Talk to sales
Ready to hand it the busywork? Start today.
Free trial, live in days — and our team helps you set the guardrails before it touches anything.
Let's Work Together
Tell us about your business needs and we'll get in touch to discuss how we can help.
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