SendGrid integration
The campaign went out. Find out who actually got it.
Bring your SendGrid API key and your campaigns, sequences and approved email go out through your own account and sending reputation. Deliveries, opens, clicks, bounces and unsubscribes come back to Smoo, and replies to your inbound address reach your agent.
Free to connect. Disconnect any time; you approve every write.
What syncs today
- Campaigns and sequencesSmoo → SendGrid
- Approved emailSmoo → SendGrid
- Delivery eventsSendGrid → Smoo
- Inbound emailSendGrid → Smoo
- HistorySendGrid → Smoo
Ask how the send did. Follow up with the person who clicked.
A replay of Smooth Operator reading a campaign’s delivery events, then sending one follow-up from your team address, with your yes.
What moves, and which way. And what doesn’t, yet.
Paste your SendGrid API key, your from address and an inbound address in the SendGrid card. Smoo registers a signed Event Webhook on your account for you. You need your own SendGrid account, with your sending domain authenticated in SendGrid.
What syncs
- Campaigns and sequencesSmoo → SendGrid
Email campaigns and drip sequences send through your SendGrid account.
- Approved emailSmoo → SendGrid
When you approve an email from your team address, it goes out through SendGrid.
- Delivery eventsSendGrid → Smoo
Delivered, opened, clicked, bounced, blocked, spam reports and unsubscribes, verified by signature. Bounces and unsubscribes update suppression.
- Inbound emailSendGrid → Smoo
Mail to your inbound address lands in your inbox, where your agent can answer.
- HistorySendGrid → Smoo
Pull the last 30 days of activity into contacts and their timelines, on demand.
Not yet
- Smoo doesn’t set up your DKIM or SPF in SendGrid: do that in SendGrid first.
- Templates live in Smoo, not in SendGrid’s template editor.
We list these so you don’t find out after you connect.
Every tool has an off switch.
Org admins choose exactly what it may touch — turn off email sending and it can never send mail, for anyone.
It asks before it acts.
Outbound email, CRM writes, anything consequential — it drafts, you approve, edit, or decline. Nothing happens without your say.
Your team is one tap away.
Complex or sensitive conversations hand off to a person with the full history attached — escalation is a feature, not a failure.
Everything is on the record.
Every action it takes lands in the audit log with who, what, and when — review it any time.
Smooth Operator — allowed tools
Org admin · applies to every conversation
Answer from the knowledge base
Update CRM contacts & deals
Requires your approval before it runs
Send email
Requires your approval before it runs
Publish to social
Requires your approval before it runs
Activity log
Drafted follow-up to Aisha Patel · waiting on your approval · 2m ago
Escalated billing question to Sam · full history attached · 1h ago
Fair questions
Fair questions. Straight answers.
Do I need a SendGrid account?
Yes. Campaigns and sequences send through your own SendGrid account, so they need one. A one-off email Smooth Operator drafts for you can still go from your connected Google or Microsoft mailbox.
Will email go out without me?
Campaigns go when you schedule them. A one-off email Smooth Operator drafts waits for your yes before it sends, the way the replay shows.
Will this replace my team?
No. Smooth Operator does the follow-through your people never get to: looking things up, drafting, logging, chasing. Your team keeps the judgment calls. Every send and every change waits for a person to say yes, and anything you mark as a human decision goes to a human.
How is this different from ChatGPT?
ChatGPT helps you think. Smooth Operator does the work, inside your business: it reads your inbox, your CRM and your queue, and acts with the tools you have switched on. Your data is never sold and never used to train models.
Connect SendGrid in a few minutes. Approve everything it writes.
Sign up, open Integrations, and connect. Read-only is always an option, and you can disconnect from the same card.