Meta integration
Your customers message you at 11pm on Instagram. Someone answers.
Messenger, Instagram and WhatsApp messages come into your Smoo inbox and your agent replies. It answers comments on your posts too, and Lead Ads leads land as contacts. Anything it can’t handle waits for a person.
Free to connect. Disconnect any time; you approve every write.
What syncs today
- Messenger and Instagram DMsBoth ways
- WhatsApp messagesBoth ways
- Comments and mentionsBoth ways
- Lead AdsMeta → Smoo
Check what came in overnight. Hand sales the one that matters.
A replay of Smooth Operator reading the night’s DMs and comments, then logging the one lead the agent couldn’t close, with your yes.
What moves, and which way. And what doesn’t, yet.
Sign in with Facebook and pick what to connect: your Page and Instagram for messages and comments, Lead Ads, or WhatsApp Business. Smoo subscribes your Page to Meta’s webhooks, and every event is checked against Meta’s signature.
What syncs
- Messenger and Instagram DMsBoth ways
Messages come into your inbox; your agent replies, with quick replies where they help.
- WhatsApp messagesBoth ways
WhatsApp Business messages come in and your agent replies.
- Comments and mentionsBoth ways
New comments and Instagram mentions get a public reply, and a DM when it helps.
- Lead AdsMeta → Smoo
Leads from your Facebook and Instagram lead forms arrive in Smoo.
Not yet
- No scheduling or publishing Page posts from here yet.
- Ad and Page insights aren’t pulled into Smoo analytics by default.
- The agent can’t look up orders in a DM.
We list these so you don’t find out after you connect.
Every tool has an off switch.
Org admins choose exactly what it may touch — turn off email sending and it can never send mail, for anyone.
It asks before it acts.
Outbound email, CRM writes, anything consequential — it drafts, you approve, edit, or decline. Nothing happens without your say.
Your team is one tap away.
Complex or sensitive conversations hand off to a person with the full history attached — escalation is a feature, not a failure.
Everything is on the record.
Every action it takes lands in the audit log with who, what, and when — review it any time.
Smooth Operator — allowed tools
Org admin · applies to every conversation
Answer from the knowledge base
Update CRM contacts & deals
Requires your approval before it runs
Send email
Requires your approval before it runs
Publish to social
Requires your approval before it runs
Activity log
Drafted follow-up to Aisha Patel · waiting on your approval · 2m ago
Escalated billing question to Sam · full history attached · 1h ago
Fair questions
Fair questions. Straight answers.
Will it reply to everything automatically?
Only if you want it to. In approval mode replies wait as drafts in your inbox. Either way, anything the agent can’t answer stays in the inbox for a person.
Do I need a WhatsApp Business account?
Yes. WhatsApp connects through a WhatsApp Business account in Meta’s Business Manager. Messenger and Instagram connect through your Facebook Page.
Will this replace my team?
No. Smooth Operator does the follow-through your people never get to: looking things up, drafting, logging, chasing. Your team keeps the judgment calls. Every send and every change waits for a person to say yes, and anything you mark as a human decision goes to a human.
How is this different from ChatGPT?
ChatGPT helps you think. Smooth Operator does the work, inside your business: it reads your inbox, your CRM and your queue, and acts with the tools you have switched on. Your data is never sold and never used to train models.
Connect Meta in a few minutes. Approve everything it writes.
Sign up, open Integrations, and connect. Read-only is always an option, and you can disconnect from the same card.